At The Usman Group, we believe that increasing natural, organic search results need to be a top priority of any search engine marketing campaign. Everyone wants reliable, unbiased information, which is why your target audience is going to put their trust into organic search results from trusted sources such as Google, Yahoo! and MSN.
Research backs this philosophy up: “In observing how users interacted with the search results pages, we noticed… that almost 80% initially skipped over all sponsored listings and went straight to the top organic results. In most cases, their eyes never came back to the sponsored listings.” “Into the Mind of the Searcher,” Enquiro
At the same time, everything we do is legitimate, relying on search engine best practices. The last thing we’d ever do is try to deceive the search engines to get higher results for our clients. Once those tactics are uncovered, you’d be blacklisted –which is definitely not going to help your search engine marketing.