We’re not your average, ala carte agency. We don’t believe clients should have to go through the daunting task of picking and choosing from a mind-boggling menu of services, assuming that one or two tactics will be the magic bullets guaranteeing success. The Usman Group uses a cyclical, proven methodology in every project, built on the four principals of our Engagement Process.

Consulting

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Consultation is offered throughout the life of a project. Once we understand your objectives, we begin crafting the user experience by creating a demographic and psychographic profile of your target audience. Each market space is different and a wide variety of vehicles are available, which is why it’s imperative to fully understand the unique qualities of your audience for effective lead generation.

Even more crucial to a business’s success is customer retention. It’s certainly harder and more costly to acquire a new customer than it is to retain one. A key element to this success is ensuring your entire organization is aligned to support your retention goals. We develop tools and processes that help organizations collaborate internally, providing platforms like Wikis and Intranets to foster this process. On-site presentation and training is also made available to clients who prefer hands-on assistance with the collaboration process. Combined with competitive analysis and user-generated content, we help your customers keep you top-of-mind through a variety of vehicles including blogs, e-newsletter campaigns, YouTube videos and other current trend methods.

Last but not least, we provide reputation management consultation, mitigating negative publicity using proactive and reactive strategies. We help organizations manage their brand identity by creating articles, press releases and content for social media websites that provide the public with factual, objective information. Potential customers become properly informed, develop a positive image of your organization, and ultimately pass along their opinions to other potential customers through viral marketing.

Design & Development

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Of course we have a passion for creating eye-catching design that cuts through the clutter and gets results. We use this same passion in helping you choose the design and development elements that best support your specific business goals. Designing, creating and building doesn’t even begin until proper planning is complete. We begin this process by gaining a deep understanding of your business needs, and determining how each project can meet those needs. After in-depth project plan is created, we utilize best practices to develop an information architecture, taking usability and accessibility into consideration.

Once you are satisfied with the overall structure in place, we jump in and have some fun! Maybe you need strong banner ads to support an e-commerce initiative, or maybe you’d like to dynamically engage users with the use of Flash or video production. These are just a few of the creative tools available to you through our talented and innovative team.

Online Marketing

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Let’s face it. Marketing fluff, whether online or offline, is useless if a customer can’t find the message. That’s why the Usman Group believes that a strong search program, whether it be natural and organic through Search Engine Optimization (SEO), or targeted and aggressive through Paid Search/Pay Per Click methods, should be a top priority of any online marketing campaign. Our proven track record in keyword identification and our ethical approach to SEO makes The Usman Group a strong and effective leader in this arena. We even have the papers to prove it.

Past successes have also proven the value of traffic-jamb-tising (or display advertising). This is an easy and creative way to remind offline customers of your online presence. A punchy tagline and a web address is all you need to “drive” customers to your site when they finally get home. And speaking of punchy content, our fabulously talented staff of copywriters will always have just the perfect style and word choice for communicating everything from emotions to facts, flawlessly delivering your e-mail, landing page, and advertising messages every time.

Measurement & Analysis

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As part of every project plan we create, measurements are put in place to quantify the success of each campaign so that optimal results can be obtained. As we track performance, we are able to and make any necessary campaign tweaks along the way as we conduct traffic and conversion analysis. Various web metrics tools assist in data collection, A/B testing campaigns and lead segmentation. At any given time during a project, we can tell you who is clicking, purchasing or abandoning what, when and from where. Additionally, we provide specific reporting for your e-mail campaigns including opt-in and opt-out rates, bounce rates, click-through and conversion rates. The measurement and analysis principal proves our effectiveness and allows us to fulfill our promises to you. Most importantly, the data you acquire from each project will help you identify basic truths that can be reused to power future projects.