branding & identity in chicago

identity

You may be happy with your current identity and want a website that closely integrates your current look-and-feel. Maybe you need a complete overhaul. Or perhaps your identity just needs a few tweaks. No matter where the starting point is, the Usman Group understands identity. As part of creating your identity, we’ll examine and determine the best:

  • Colors
  • Fonts
  • Domain names
  • Logos
  • Imagery
  • And more

We look at identity and branding from a holistic viewpoint. We examine your organization’s look and ask ourselves “How do you look fresh for the web and convey it in a web-like fashion?”

We take into close consideration your existing look and branding.

 

We’re also experts at developing identities for microsite, business unit spin offs, start-ups and division. Based on your strategy and objectives, these offshoots may look similar or have a completely separate identity.

 

Once your new identity has been established, we can even create a style guide for others in your organization to follow. This makes sure that others promoting your brand are consistent, focused on pertinent details and maintains quality -- ensuring the equity in your brand.