Anheuser-Busch

	View Design Composition
	View Interior Page Design

Anheuser-Busch operates 12 breweries in the United States, 14 in China and one in the United Kingdom. Anheuser-Busch's operations and resources are focused on adding to life's enjoyment not only through the responsible consumption of beer by adults, but through theme park entertainment and packaging.

Project Overview

Given the rise of twenty-something wine connoisseurs, Budweiser needed to position their brand to this target audience in a more engaging and technologically savvy way. The Usman Group partnered with another large agency to produce a stunning and comprehensive online media pitch for Anheuser-Busch’s Bud Light beer. Creative messaging and a series of landing pages were developed and delivered via Meebo-like and Dodgeball-esque applications in an effort to merge mobile and social experiences.

Solutions Include

Online Strategy
User Experience
Creative Design